Steve-O is the founder of the whole JackAss movement. He got sponsored by this shoe company and did a commercial for them. He did it in typical Steve-O fashion by slamming himself into some garbage cans. :)
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If you look up 'not cool' in the dictionary, right next to the picture of me is this guy. Not the kid playing the video game, I'm talking about Limp Bisquit with all the crap stuck in his face.
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